One of my projects which is designing company logo (proposal). The company requested two prerequisites: (1). Sun-Form and (2). Green Business Approach, should be represented in the logo.
Above, we can see the sequences in creating logo. It was started with “Eye metaphor” as the representation of the most important soul in company, vision. The eye was duplicated four times as imagery of four founders and then adjusted in order to make sun form as an analogy of power of life. Green, as environmental colour, was selected to fill the blank spaces. This colour symbolized green business as company’s values. Last, Black lines as expression of human ego, were eliminated to support team work achieving company’s goals.
Unfortunately, the logo design proposal was rejected by the owners due to company’s internal policy. But, they said the logo was amazing, exceeding their expectation 🙂